Here are 10 ways to stand out as a Realtor and get noticed…
Be on time:
As they say, tardiness is laziness, and it is also unacceptable. Being on time shows your client that you are serious, and you mean business.
Always be prepared for anything to happen when you’re in the real estate business. Unfortunate events can happen along the way with a bank or a buyer/seller. You should have a plan B, plan C, plan D, Plan E (you get the picture) prepared in case this occurs.
When you’re a realtor, you should engage in what your client is saying because this can be valuable information. Listening doesn’t necessarily mean hearing, but it can also mean responding during pauses with questions or feedback. This can show your client that you are indeed hearing what they are saying and ready to act on it.
Offer information and solutions:
Even though the Internet has given people access to more details than ever before, it doesn’t mean they can find the best information for their specific needs. Buyers and Sellers want to know the local information; vendors want to know how buyers buy in their area, landlords want to know exactly what they need to insure, and so on. How can you provide the information they want, even if it seems so basic to you?
Anticipate the next question by answering in advance:
A lead is an introduction to someone the Realtor hasn’t met yet. Smart agents are experimenters, they try out different types of lead sources, they explore different types of ad campaigns, and they take notes on what works and what doesn’t. They understand that having a social presence is important and that staying top of mind means being active with their clients through social media, through advertising, and even through more traditional methods such as postcard mailings.
As a realtor, you should look at the condition of your clients home and make notes of any upgrades/renovations. Then do your research and find comps. Ultimately, these comps will be the basis of her recommended sales price. This is how it affects the list price.
Offer better and unique solutions:
Accommodating your client in any way possible will give them comfort and stability to have you as a realtor. Let them know repairs they should make and assist them with moving services. Have a list of interior designers they can choose from in case they don’t know of any and refer them to storage units if needed. Offer this great solution if a house seller has no money to rehab their property.
Don’t lose touch:
Your efforts shouldn’t end after you make the final sale. Keeping in touch with your past clients by nurturing your relationships means securing loyal lifetime customers. Touch base regularly with phone calls, handwritten notes, reach out to wish them a happy birthday or congratulate them on a move in the anniversary, and regularly send newsletter updates. Your past clients will appreciate the personal touch, and be more likely to use your services again, or recommend you to others. Use this simple rule and repeat often: follow up, follow up, follow up!
Keep up with the latest technology:
Do your work from anywhere possible. Keep up with the latest technology to make your work readily available and mobile. Provide yourself with a solid data plan, so you aren’t stuck without an internet connection. Read a lot of information both about the real estate industry but also about general trends regarding technology.
Explain everything you are doing:
Successful agents show their work off because agents are proud of what they do. When you meet with the client for the first time, explain the process, the potential issues you can run into, and scenarios that could occur to prepare them. Let the client know that you are negotiating with them; realtors keep in regular communication, and they adjust their strategy as needed.